ct_bergstrom,

In our book Calling Bullshit, Jevin West and I provide the following definition.

involves language, statistical figures, data graphics, and other forms of presentation intended to persuade by impressing and overwhelming a reader or listener, with a blatant disregard for truth and logical coherence.

Notice that this is what are designed to do. They are designed with a blatant disregard for logical coherence in that they lack any underlying logic model whatsoever.

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