Amazon is as I said, a data dealer as much as a retailer and cloud provider. People will flock to $9 services and gladly sign over their personal medical histories because health care has become so unaffordable for so many people. It's trivial for Amazon to structure this so that data has to go through a non-HIPAA entity first, so long as customers agree to it, and they will agree to it. It's the ethics of that situation that I object to. Also, Amazon will be entering into an unregulated area, wedging themselves between patients and traditional caregivers. That lack of regulation will render this sort of healthcare as safe as "banking" with dot-com not-banks who have a cool app.
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