My first exposure to the mechanics of neoliberalism came in high school, when I sold consoles, phones, PDAs, cameras, and appliances for a certain blue and yellow retailer.
Managers would patrol the store with a little clipboard with hourly figures on how each department was succeeding, or not, at attaching high margin supplements to customer orders:
Cables, extended warranties, credit cards.
The store was brand new, with no baselines established. So a conspiracy emerged.