I was chatting with other #indiedevs about setting a high launch discount, they said that Steam only sends email to wishlists if you put a 20% discount minimum. However, I thought on a game launch they'd always send the email? or I remember it wrong ?
"At launch Steam will send out a “Game is now ready for purchase” email to every Follower and person who wishlisted the game regardless of the discount you enter. Even if you do a 0% discount. That’s great.
But, what a discount does is it creates “Fear of Missing Out” (FOMO) in the shopper. When there is a limited time discount, people who are on the fence say “Ah I might as well purchase it now so I don’t miss out on this low price” It creates a firm date where they have to make a decision. If there is no deadline, there is no FOMO."
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