"The dominance of IBM in the computer industry not only meant large installed bases of IBM 1401s, but also that those operating them would wear the same uniform as those selling them.
Things changed slowly, and then all of a sudden. This transition is quite visible in the “I’m a Mac, I’m a PC” series of commercials made by Apple in the mid-2000s, one of which even featured fashion icon Gisele Bündchen herself."
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