Is Fortran usable as a C substitute, or as an improvement over C unlike C++? As an example, what kind of software uses your code?
Fortran's verbosity is ... less tolerable than Ada's, and the column-major arrays may surprise serious C devs. But it does many other things right, and is already part of the toolchain in big shops.
Sure, it isn't new and shiny, but that isn't bad for risk-averse managers.