I call them (those people), the "Subjugated chattel of the Sunnyvale Syndrome.
It's a brand new language breaking etymology and ignoring relevance. It enforces the compelled speech of the chattel to invent new creatives that are merely synonyms, but codespeak is okay in this new paradigm - until those codes are deemed inappropriate.
I actually had to google 304 to figure out what it meant, and now I see that its replacement is 415 - reminds me of Kubrick's homage to IBM w/the HAL-9000