I understand the advice to build a website for your thing rather than just using a Facebook page, and boy do I ever agree with every criticism of the Facebook path.
But...
From the standpoint of a non-technical independent business owner, I imagine that they don't feel particularly better or worse between the two common situations: Beholden to and constrained by Mark Zuckerberg versus beholden to and constrained by a freelance web dev/designer.
