Maybe? But it depends on how well they're marketed.
Eg, Caitlin Clark is less *conventionally attractive than Cameron Brink, Hailey Van Lith. And Caitlin Clark doesn't lean into her looks, or wear as revealing outfits, as Hailey or Cameron. But she makes much more in NIL money.🙂🙃
The world has evolved past "Sharipova is more marketable than Serena." Women can market themselves how they want.
(*These are all unrealistically fit, attractive women. "Conventional" is key word)