#UncertaintyTax#InfluenceAtWork - How much would you pay for $50 gift card at a local retailer that must used in two weeks. On average people were willing to pay $45. Now offer a lottery ticket with 50% chance of winning a $50 and 50% chance of winning $100 Gift card. We would expect the perceived value to go up or stay the same. In fact it dropped to $16.
To reduce the #UncertaintyTax at work, offer experiments and make bigger decisions reversible.
