This week TrueFans has enabled support for the og:audio meta tag, part of the Open Graph protocol, which is supported in the Messages app on iPhone and MacOS. https://ogp.me
Send someone a link from a TrueFans episode to Messages and it renders with the image, headline, and a little audio button - which, when pressed, plays the linked audio. h/t @jamescridland
We are now looking at the other supported object types of music, audiobooks and video to see what else we can do with OGP.
