Calckey rebrands to Firefish

Calckey/Firefish is based off of Misskey, a powerful microblogging server on ActivityPub with features such as emoji reactions, a customizable web UI, rich chatting.

Wow, what a wild ride, huh? From those first brainstorming sessions that sparked Calckey, to the epic journey that brings us here today, rebranding as Firefish - I’ve gotta say, I’m seriously blown away.

One year ago, Calckey was just my side project, after being a Misskey contributor for a while. But when y’all jumped on board, you made it so much more. You transformed it from my dream to our reality.

Firefish isn’t just a cool name. It’s everything we’ve been working towards. It’s late nights, strong coffee, wild ideas, laughs, and even the occasional tears. It’s our little space on the web where we’re constantly pushing for the next big thing, and always looking out for one another.

So here we are, at the start of something new. Firefish is more than just a rebrand - it’s a celebration. A celebration of you, me, and us. It’s a tribute to the amazing community we’ve built together. Firefish is all of YOU.

kuchaibee,

Really don’t know how they thought of the name Firefish without thinking it would make people think of Firefox first. Like how did they brainstorm this name, it makes me wonder

Jdreben,

Huh interesting. I immediately had a positive reaction to the name because of this. Love Firefox. already loved Calckey err I mean Firefish though so I suppose I am not objective.

It really conveys the open and user control centric nature of the project. An homage to the fox. You have now not just the fox but the fish with which you can tame the raging fires of the web. Fish makes more sense than fox too cause the web is like an ocean. Idk just thoughts

subway,

Was Lavafish taken?

spaduf,
@spaduf@lemmy.blahaj.zone avatar

This may be intentional. Wouldn’t be the first time.

emi,

I absolutely love Firefish as a platform. They’ve made something really special. The name Firefish is awful though. I hope they take everyone’s feedback and rebrand again (though I’m sure that’s a massive undertaking)

kukkurovaca,
@kukkurovaca@lemmy.blahaj.zone avatar

mas.else.social/

Someone checked and there’s already an existing trademark for Firefish in software specifically, at least in Europe. Apparently they make HR solutions of some sort.

jobs.firefishsoftware.com/…/meet-the-team.aspx

ohno

nix,
@nix@merv.news avatar

Hopefully it doesn’t cause any issues

TheHalc,

Wow, if they haven’t already cleared this with the existing company or lawyers, this is embarrassing.

Wouldn’t you do a quick search as an early step in any branding exercise?

fluorine,

I wonder what the overlap of Calckey users and Beehaw users is.

baggins,
@baggins@beehaw.org avatar

That’ll be me 😏

jmanes,

I don’t like it. I did sign up for an instance though just to poke around. Seems nice! Not sure if I’ll use it over Lemmy / Mastodon combo though. My attention can only go so many directions.

snowe,
@snowe@programming.dev avatar

I like the new name.

OneRedFox,
@OneRedFox@beehaw.org avatar

Firefish sounds like what someone would call malware targeting Firefox users. I was hoping the name would be better.

Zetaphor,

Anyone remember Firesheep?

bug,

So what actually is calckey/firefish? Is it just trying to be Twitter? Is it meaningfully different to Mastodon?

OneRedFox, (edited )
@OneRedFox@beehaw.org avatar

It’s Mastodon with a better featureset and UX. Forked from the well-established Fediverse platform MissKey. Some things I like:

  • Threaded comment replies (though they display differently from Lemmy’s).
  • Antennae for discoverability.
    • Can use hashtags AND keywords.
    • Can filter results by instance.
    • Can create multiple timelines to display content in.
  • Customizable UI via widgets.
  • I think the theming options are better.
  • Full-text search.
  • Quote posts.
  • Cat mode.
Dee_Imaginarium,
@Dee_Imaginarium@beehaw.org avatar

Cat mode.

Could you elaborate on this? lol

beepnoise,

Your avatar gets cat ears (more like extra triangles like cat ears on your avatar)

Dee_Imaginarium,
@Dee_Imaginarium@beehaw.org avatar

Well that’s pretty fun. Thanks for sharing.

Atramentous,

Antennae are such a neat feature that I have yet to play around with.

Jdreben,

Imo more people would use them if they were called something clearer. Saved search. Custom timeline or feed. Something like that. But yeah they are awesome

salarua,
@salarua@sopuli.xyz avatar

Firefish née Calckey is a microblogging platform like Mastodon, but that’s about all it has in common. Firefish has extra features like emoji reactions (like Facebook’s, but you can use any emoji, including custom emoji), quote posts, and better support for deep threads (it displays replies in a tree view like Lemmy or Kbin, unlike Mastodon which tries to linearize them and makes them a confusing mess). it also supports text formatting like bold, italics, headings, custom link text, and even animations (don’t worry, they don’t autoplay). it’s even themable, and supports migrating posts from other accounts so you don’t have to start over!

leigh,
@leigh@lemmy.blahaj.zone avatar

The name is way too similar to the Firefox trademark and could create the impression that Firefish is associated with Mozilla. I suspect some lawyers are currently in a huddle trying to figure out how to send a Cease and Desist letter that won’t completely piss off the community.

(Trademark law, at least in the US where Mozilla is headquartered, requires organizations to actively defend their trademarks. So just ignoring Firefish would be risky, even if they don’t actually mind the similarity.)

maegul,
@maegul@lemmy.ml avatar

What’s the reasonable extent of their trade mark? Anything involving “Fire” + “animal” … or “animals” starting with “f”? Actually, now that I think that through, “fish” alliterating with “fox”, and the non-trivial amount of “fox”/“furry” love on the platform does make this seem like a less trivial issue.

But still … it seems to be in the space of similar but not trade mark infringement no?

leigh,
@leigh@lemmy.blahaj.zone avatar

Good question! Whether it’s actually infringement is a legal judgment I’m certainly not qualified to make. 🙂 But my understanding is that it hinges on whether a court thinks a “reasonable person” could be confused. For example, a clothing brand called “Firefoxy” would probably be in the clear since Mozilla isn’t in the clothing business. And maybe even a clothing brand named “Firefox” might be okay! For example, Apple Computer and Apple Records (founded by The Beatles) coexisted nicely for a long time until Apple Computer started getting into the music-selling business. I forget how it got resolved (maybe a licensing agreement?) but The Beatles’ music wasn’t available on the iTunes Music Store for a looooong time while that dispute was going on.

Firefish is an online service and software package, the very space Mozilla operates in, so there’s at least a case to be made that reasonable people might incorrectly assume it’s from Mozilla. It’s come up many times in this discussion already, and we as active Fediverse users are already pretty well informed about this!

maegul,
@maegul@lemmy.ml avatar

Yea it might fall into the “similar, but not really infringement, but similar enough to cause some headaches especially for a very small volunteer run social media platform” territory.

Thanks for the response!!

bron,

Wow checking out the site now, Calckey/Firefish looks great. Is this meant to be another Fediverse replacement for Twitter?

maegul,
@maegul@lemmy.ml avatar

Replacement yes, but also its own thing that doesn’t really care about replacing Twitter. I like to think of it as kinda a fusion of MySpace and Twitter.

bron,

MySpace...that's a name I haven't heard muttered in years...

dan,
@dan@upvote.au avatar

Will Tom be my friend?

cousinofjah,
@cousinofjah@twit.social avatar

I've heard it compared to Tumblr

maegul,
@maegul@lemmy.ml avatar

Not a tumblr user, but AFAIU, the post length or lack of character limit kinda tracks, but on the fediverse character limits like twitter and mastodon are much more forgiving basically everywhere else, so I’m not sure that’s a major factor. Plus, the colorful graphics and theme customisation and UI options are a big part of firefish/calckey, and I’m not sure that’s a thing on tumblr.

cousinofjah,
@cousinofjah@twit.social avatar

Any recommendations for good instances to try?

maegul,
@maegul@lemmy.ml avatar

I’m on calckey.social … now probably firefish.social (as in they’re making the change today).

It’s the main flagship-style instance. But they’ve been having performance issues for a month or so that aren’t fatal but not ideal. There’s a good chance the move to the new server (ie firefish.social) will fix all that but I wouldn’t guarantee that.

Other than that I’m not really sure. blahaz.zone seems to be run well. the admins of infosecexchange and mastodon.world also run instances, but I’m not sure how they’re going. So, firefish.social is probably the best recommendation … though there are actually a number of instances out there!

cousinofjah,
@cousinofjah@twit.social avatar

Cool! Thanks - I'll check them out.

ArugulaZ,
ArugulaZ avatar

Fire... fish? Okaaaay...

!deleted125603,

deleted_by_author

    •
    conciselyverbose,

    Bubbles is less bad than toots.

    bilb,
    @bilb@lem.monster avatar

    Why can’t it just be “posts?”

    Very_Bad_Janet,

    Did they come up with the new name in some kind of software name generator? Sort of like the hip hop name generator that Donald Glover used to come up with Childish Gambino?

    cousinofjah,
    @cousinofjah@twit.social avatar

    they should call it FirefishGambino

    SilentStorms,

    Probably a good choice. Calckey sounds like an unmaintained spreadsheet software project. Firefish is better, if a little generic.

    maegul,
    @maegul@lemmy.ml avatar

    Yea … it seems to be the fundamental issue with the new name. “Fish” is just a way too generic and and boring or unappealing word, idea, food, smell, industry, practice etc.

    The logo is awesome, but I’ll probably always cringe just a little everytime I say “fire-fish” … sorry to say. Honestly interested in whether I’ll every adapt to the name.

    Otherwise, for those using or thinking of using mastodon but who’ve never seen firefish nee calckey … go check it out, you’ve never seen microblogging done quite like it

    clb92,
    clb92 avatar

    Calckey sounds like a calculator/math/graphing application and Firefish sounds like another generic fork of Firefox.

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