What’s the reasonable extent of their trade mark? Anything involving “Fire” + “animal” … or “animals” starting with “f”? Actually, now that I think that through, “fish” alliterating with “fox”, and the non-trivial amount of “fox”/“furry” love on the platform does make this seem like a less trivial issue.
But still … it seems to be in the space of similar but not trade mark infringement no?