X runs ‘timeline takeover’ ad promoting anti-trans film

cross-posted from: lemmy.ml/post/7435108

Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “” to advertise its new film about “the stories of detransitioners.”

marco,
@marco@beehaw.org avatar

Wondering when X will block the site if you have an adblocker … beehaw.org/post/9272025

Franzia,

I loved how much trans joy was actually in this movie. If they’re trying to detrans people its like… Wow look at all of these unbelievably happy trans people on youtube and tumblr. But did you know… If you take hormones for medical transition it has permanent effects? 👻

Like… Yea, yea it does.

Prager U is starting to look like controlled opposition. Inadvertently putting the highlight on all of this awesome LGBT2SQIA+ content and people.

ExLisper,

One of Musk’s kids is trans so this is shitty on another level.

Craftkorb,

It’s not like Musk gives a single fuck about other people.

ShaunaTheDead,
ShaunaTheDead avatar

And he constantly deadnames and misgenders her because he's such a huge piece of shit, even to his own daughter.

ulkesh,
@ulkesh@beehaw.org avatar

I cannot wait until Twitter is dead and gone.

SNFi,

I would like to include Elon Musk too, not physically dead but at least on news, dead on internet. He’s just doing stupid things.

TheButtonJustSpins,

I’m okay with physically dead as well.

GammaGames,

Musk must really need the money

Seathru,

I doubt he’s broke. Far more likely that he’s just a bigot.

SNFi,

He is losing much money, most of his money is his capital (business), not cash.

Auzy,

I actually think its more than that… He’s seen how bigotry managed to empower Trump’s audience. Now it feels like a power grab

kosure,
kosure avatar

It's grim. Obviously twitter still holds sway over a lot of people. And spreading malinformed propaganda is bad.

But it really underlines that anyone with any conscience whatsoever needs to disengage from it. It's not okay for governments to engage with it. And though I don't suggest that capital cares has any sort of conscience, but engaging with it has been increasing in cost and decreasing in benefit. NPR recently left, for example, and saw nearly no impact whatsoever. So the cost of leaving is low.

Ideally people would deny it any money, advertising or otherwise, until it ceases functioning. I suspect Musk will continue to be a delusional asshole for years to come. But at least twitter will be dead and gone.

unmagical,

X (formerly Twitter; pronounced “ten”) seems to have no floor in how low they’ll go.

nevernevermore,
nevernevermore avatar

pronounced “ten”

Is this real? Is his child whose name is also X pronounced that way? Dude needs to stop naming things that you can’t pronounce by reading them.

also did he bother to change the verb tweet? Or is the brand change as half assed as he is?

unmagical,

Officially, probably not. But it would get under Elongated Muskrat’s skin so much if “ten” gained popularity over the “ex”.com he has been trying (and failing) his whole life to popularize.

binaryphile,

I'm just calling it American History X from now on.

millie,

American History IX is the real masterpiece.

binaryphile,

I'm just calling it American History X from now on.

dark_stang,
@dark_stang@beehaw.org avatar

If everybody could stop using Twitter, that’d be great.

I_Has_A_Hat,

Wish granted.

Now they use X.

SmoochyPit,

Agreed, but unfortunately too many creators rely on it and can’t uproot and leave. That’s my biggest loss, moving to other platforms, was specific creators who didn’t.

davehtaylor,

The problem is that now you’re relying on a platform that’s entirely centered around being a bastion of hate speech. You would be doing the same thing if you based yourself on 4chan or Truth Social. Every moment you stay there and drive traffic through there, you have blood on your hands

princessnorah,
@princessnorah@lemmy.blahaj.zone avatar

Bloody hell, I hate this kind of absolutism. For example, Twitter is one of the only spaces online that Sex Workers can promote their content. There was a federated alternative, Switter was the third largest Mastodon instance, but it was forced to shut down. Often these are people who are doing sex work to survive. Transgender people make up a significant proportion of that demographic, as discrimination often precludes us from formal employment.

But, according to you, those people have blood on their hands huh? People who have to sell their bodies using slurs so they can make rent…

Franzia,

Why was it forced to shut down?

princessnorah,
@princessnorah@lemmy.blahaj.zone avatar

If you click the link, they still have a static page up describing everything more eloquently than i could manage at 5 in the morning.

umbrella,
@umbrella@lemmy.ml avatar

and people who stay there are the ones creators cater to when they stay too.

if people come to alternatives, creators will either follow or fall into obscurity

Dr_Cog,
@Dr_Cog@mander.xyz avatar

Sounds like a disingenuous argument.

If you’re a content creator and you can leave, you should. If you can’t, well obviously you shouldn’t yet.

davehtaylor,

Yeah, it sucks. But Musk has made it crystal fucking clear what he wants Twitter to be. He’s made sure to push right wing misinformation, disinformation, bigotry, transphobia, etc. He forced everyone there to see an ad about a transphobic movie from an alt-right propaganda farm. This platform is now, 100% a hate speech platform, and if you remain there, you are saying you agree and support that mission. There is no middle ground. There is no way to say you didn’t or don’t know. It’s been made very fucking clear.

DrownedAxolotl,

Unless of course a lot of people still there agree with the message that Musk is sending and don’t see anything wrong with the content. Wouldn’t surprise me.

Franzia,

So true. A lot of creators are actually very dependent on the accessibility of their content, but also the drama present on twitter. Mastodon takes patience not only from the creators but the users… What if they get bored before they see your content? Thats not good for business.

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