The dark side of the XKCD comic Ten Thousand is that there’s always a new pool of suckers entering the market - people who haven’t gotten burned yet and think they’re getting something real.
I am the kinda guy will will make his own life harder based on morals.
I wouldn’t even call it morals so much at Once Bitten, Twice Shy. There’s a point at which you don’t want to keep doing business with people who make you miserable.