I don’t think that “fake” is the correct term here. I agree a very large portion of companies are just running API calls to ChatGPT and then patting themselves on the back for being “powered by AI” or some other nonsense.
Amazon even has an entire business to help companies pretend their AI works by crowdsourcing cheap labor to review data.
This is exactly the point I was referring to before. Just because Amazon is crowdsourcing cheap labor to backup their AI doesn’t mean that the AI is “fake”. Getting an AI model to work well takes a lot of man hours to continually train and improve it as well as make sure that it is performing well.
Amazon was doing something new (with their shopping cart AI) that no model had been trained on before. Training off of demo/test data doesn’t get you the kind of data that you get when you actually put it into a real world environment.
In the end it looks like there are additional advancements needed before a model like this can be reliable, but even then someone should be asking if AI is really necessary for something like this when there are more reliable methods available.