IMHO, the thing that’s being promoted here isn’t the leaf blower. It’s the university’s engineering program and the opportunities it’s providing for students.
I kind of doubt someone has this University blog post in their deck of Spring 2024 leaf blower marketing initiatives.
This is the kind of stuff that the people managing internships handle in a company. Companies do this for talent acquisition. They don’t even do it for the cheap labor, because coaching students usually gobbles up a lot of your IC’s time.