Google decimates Twitter search results after Elon Musk imposes limits on reading tweets

Google has reportedly removed much of Twitter’s links from its search results after the social network’s owner Elon Musk announced reading tweets would be limited.

Search Engine Roundtable found that Google had removed 52% of Twitter links since the crackdown began last week. Twitter now blocks users who are not logged in and sets limits on reading tweets.

According to Barry Schwartz, Google reported 471 million Twitter URLs as of Friday. But by Monday morning, that number had plummeted to 227 million.

“For normal indexing of these Twitter URLs, it seems like these tweets are dropping out of the sky,” Schwartz wrote.

Platformer reported last month that Twitter refused to pay its bill for Google Cloud services.

AlmightySnoo,
@AlmightySnoo@lemmy.world avatar

Elon going to complain about another conspiracy going on while in reality it’s just that when crawlers are not able to open a certain URL they simply assume that the page doesn’t exist anymore. Google certainly didn’t “retaliate”, bots simply couldn’t find those pages anymore.

punkrocknoir,

Honestly, as long as Twitter is triggering libtards, I'm down with it

cousinofjah,
@cousinofjah@lemmy.world avatar

I wonder if Google prioritized recrawling all those Twitter links.

Pseu,
Pseu avatar

If I were making a web crawler, I would make it so that if a crawler finds a domain that appears to have changed dramatically or gone offline it will re-crawl the domain and flag already-crawled pages as potentially obsolete.

Hiccup,

The word bots triggers the muskrat.

bingbong,

The latest in a seemingly never-ending series of self-owns. Apart from the stress it must put on their devs, it’s been entertaining

OldFartPhil,
OldFartPhil avatar

Twitter still has devs?

MisterMoo,
MisterMoo avatar

Twitter’s dev(s)

daikiki,

They have more than one dev left?

marswarrior,
@marswarrior@lemmy.world avatar

No it’s just one guy called Dev.

paper_clip,
paper_clip avatar

And he's on a H1B visa and can't leave.

CalOtsu,
CalOtsu avatar

Dude was just a marketing intern and is mad stressed and knows he's in WAY over his head now.

WiseassWolfOfYoitsu,

Fake it 'till you make it.

Or the multibillion dollar company collapses into a heaping, flaming pile of slag as a result of your actions. One or the other.

Indie,

They screwed up his name tag, because reasons.

His name is actually Dave. But there aren’t any other Dave’s working there anymore so he is ok with being called Dev.

Deb on the other hand is pretty pissed off.

marswarrior,
@marswarrior@lemmy.world avatar

Or maybe it’s this guy, Dev from a canadian tv show called The Listener. They called the hacker ‘Dev’, I’m assuming it’s on purpose.
thelistener.fandom.com/wiki/Dev_Clark

Tacos_y_margaritas,
Tacos_y_margaritas avatar

Yeah, he lives in the break room on a cot.

cyanarchy,

My understanding is there’s group of people whose visa is sponsored by Twitter. If they leave the company, they may well have to leave the country.

danc4498,

The headline is actually wrong. Google did not do anything to Twitter. Twitter fucked up their own SEO by removing access to its content.

Cabrio,

Just like reddit. Looks like the Speztic and the Elongated Muskrat are caught in an ouroborus of like-minded stupidity.

randomwither,

Elongated Muskrat 🤣

BrainisfineIthink,
@BrainisfineIthink@lemmy.one avatar

This is correct.

Instigate,

Yeah, that’s a pretty easy and reasonable conclusion to come to if you think about if for more than five seconds. I’m not sure Elon has any toes left after he keeps shooting himself in the feet.

danc4498,

If your company cares about it’s SEO rankings, you don’t make changes like these without considering the SEO implications.

Oszilloraptor,

Not even a month later and said company rebranded itself without checking trademarks. Now we have “X”, a brand that non only risks infringement of quite a few registered eu-trademarks but didn’t even apply for an own eu-trademark…

coffeetest,

Crawl issues I am sure but also user experience issues. Google is sensitive to sending visitors to sites where metrics indicate users do not, like bounce rates etc. I don't use twt but if it is the case you have the be logged in to see anything now, a non-logged in user will click a link from Google hit a login page, and use the back button. I would assume Google will see that as a bad search result and use it less.

zen_symian,

that actually makes a lot of sense

assembly,

Doesn’t sound like retaliation to me, it sounds like their scheduled web crawlers are finding that content they used to index is now no longer viewable and this removed from search results. Pretty standard. My guess is that there were 400 million URLs listed and as the crawler uncovers that they are no longer available, that number will keep dropping to reflect only content publicly viewable. If only 500 URLs are now publicly viewable (without logins) then that’s what they will index. Google isn’t a search engine for private companies (unless you pay for the service) they are a public search engine so they make an effort to ensure that only public information is indexed. Some folk game the system (like the old expertsexchange.com) but sooner or later google drops the hammer.

VanillaGorilla,

God, I hated expert sexchange so much. It was a blessing when stack overflow started.

detwaft,

I’m only an amateur but I’m happy to give it a go

zurohki,

I don’t think Twitter would rate limit the Google indexer, though.

It’s probably the increased bounce rate, as people click Twitter links in the search results, get Twitter’s login wall and click back to continue searching instead of creating an account.

jaqque,

I tried to access twitter by impersonating a googlebot. I was denied. The bots aren’t so much rate limited, but unable to access tweets as they don’t have a Twitter account.

HiDefMusic,

Impersonating a Googlebot user-agent isn’t a perfect test though, since you’re supposed to implement IP verification too - either checking against a known list of Google crawler IPs or doing a PTR lookup. See developers.google.com/…/verifying-googlebot

Question is whether or not Twitter has competent software developers implementing stuff correctly anymore. Anyone’s guess at this point.

Snapz,

Twitter was an important unifying communications tool during the Arab Spring. The Arab spring was a threat to biz as usual in places like Saudi Arabia. The second largest investor in Twitter is Saudi Arabia.

Saudi Arabia killed and dismembered a journalist from the US, more or less in plain sight. Elon is now killing and dismembering Twitter in plain sight to limit its power as a unifying tool that stands as a demonstrable, active threat to capitalism and oligarchs around the world.

Billionaires do favors for other billionaires. It’s part of why spez is trying to tank Reddit. Remember how dangerous Reddit was to capitalism’s status quo around the time of GME/Robinhood/Antiwork recently.

The specific moment we’re in right now is meant to shatter consolidated organizing power on Reddit as we splinter into several smaller alternative platforms (or for some, disconnect entirely). Not saying we shouldn’t be in Lemmy, but calling out the larger reality of the moment.

Billionaires do favors for other billionaires.

ours,

Saudi Arabia murdered Khashoggi because he was defying their army of Twitter trolls with a network of volonteers he bankrolled.

WimpyWoodchuck,

This sounds a lot like Hanlon's razor. "Never attribute to malice that which is adequately explained by stupidity."

Do you really believe that people like spez, Zuckerberg, Musk behave like they do because they want to do favors for other billionaires? Isn't it much more likely that they're just ... disturbed? That they are narcissistic, megalomaniac, maybe idealistic in their own believe. And in being that, they make stupid decisions because they literally work differently than regular folks.

jochem,

Yeah, I also seriously doubt there’s a big conspiracy happening where ultra rich people are helping each other. Have you looked at those people? Most don’t give a fuck about anyone but themselves.

Musk bought Twitter around the time he was fighting with this guy that had the private jet tracker. I think it’s more reasonable to believe that Musk bought Twitter just to shut that down and now it’s a toy he can play with, where every time he merely touches it, media jumps on it, which feeds his ego massively. And once Twitter is dead, he’ll discard it and move on to the next thing. Like a cat playing with its prey.

frumpyfries,

Normally I would tend to agree with you, but look where Musk got his “loans” to buy out Twitter. Saudi Arabia and Russia where big “lenders”.

Piers,

I think it’s more reasonable to believe that Musk bought Twitter just to shut that down and now it’s a toy he can play with, where every time he merely touches it, media jumps on it, which feeds his ego massively.

That’s definitely true. I think it’s also true that the people who financed it were doing so to take advantage of that to their own ends.

queermunist,
@queermunist@lemmy.world avatar

The only person in the world you can ever truly know is yourself.

So when I ask myself “If I were spez/zuck/musk why would I do this?”

The answer is usually “because someone gave me a lot of money”

Piers,

I don’t know about Spez but I don’t think that’s how Musk and Zuck are motivated. The money is a secondary effect of their goal of being “Great Men” in history. Seen through that lens, taking control of the main public square, changing the nature of discussion there (and taking as much credit for it as possible) is an end unto itself for Musk. Especially when you consider that, if he is able to both control and maintain Twitter as the main locus of online discussion, it allows him to try to reshape the wider narrative about the value and importance of his work in general.

queermunist, (edited )
@queermunist@lemmy.world avatar

I’m not so sure Musk is actually motivated by his own hype, I think that’s part of his professional self branding that he relies on to juice the valuation of his companies. Seen through that lens, taking control of the main public square is a way to juice his rep further and make even more money.

I’m skeptical of ascribing immaterial motives to billionaires.

EDIT Oh! Also, I think the reason enshitification has accelerated so much recently is because of high interest rates. It’s why Silicon Valley Bank imploded, after all. Companies are scrambling to be profitable after the free investor cash has dried up. It’s not good enough to be maybe profitable in an undefined future, they need to be profitable now so they can justify investment. The bubble is deflating - though fortunately, it seems like it’s going to be a soft landing instead of a pop.

LeZero,

While I don’t think there is a specific conspiracy, I do believe that the upper classes enforce class interest and still have a strong sense of class solidarity, something they worked very hard (through their hegemonic control of the media) to excise from the societies they inhabit and predate upon.

Someone like Rupert Murdoch won’t necessarily take action on behalf of specific individuals, but he will fight tooth and nail for the privileges of his fellow billionaires.

Emanresu,

I’m picking at nits here… but

This sounds a lot like Hanlon’s razor. “Never attribute to malice that which is adequately explained by stupidity.”

Are you really suggesting that no action has ever been malicious that seems stupid? Copying people on the internet doesn’t make youtheir idea right lol. I personally believe that phrase is damaging and possibly propaganda in origin, same as “absolute power corrupts absolutely”

As for the other things you said, I think you can both be correct at the same time.

Varixable,

Thank you. I think this is an important nit to pick in the context of this particular discussion.

Ignoring the evidence of Musk’s Twitter nonsense benefiting the same people who helped fund his Twitter buy out is something you could attribute Hanlon’s razor to.

Varixable,

Agreed. It’s no coincidence that both Twitter and Reddit are shitting the bed at the same time.

Elon is pretty clearly an actual idiot, and has managed to get by thus far by just having a seemingly endless supply of fuck you money, but this is just capitalism doing the Predator bicep meme with foreign oligarchs to consolidate power.

Dash11,

I mean, it sort of is. Unless the fed is involved in this billionaire conspiracy also (which the nature of conspiracy theories will undoubtedly have someone saying of course the fed is in on it with the billionaires).

The simple answer really does make the most sense here. Interest rates are on the rise, and platforms like twitter and reddit have been around for a very long time and none of the venture capital backing them has ever turned a real profit despite the money being pumped into them. Investors will pull out money from the riskiest items first when interest rates rise, and the riskiest items are social media platforms that haven’t demonstrated monetization potential even after a decade of use and monolithic control within their spaces. If a link aggregator like Reddit, which is really the only major player in its brand of social media can’t turn a profit with basically no competition why would you continue supporting it?

Varixable,

Great point, and I do think you’re right because that is the most sensible answer to what the motives behind these recent decisions are. There has been a nonstop flow of cheap debt for years that the fed is just now tightening up on.

But these business decisions also happen to align with the interests of deep pocketed bad actors. The why’s of that are conspiracy theories.

Dash11,

I like this take, but this is a conspiracy theory take. Change a few words and this would be something regurgitated by Q fanatics.

Emanresu,

You know how conservatives project? Think about it as the truth, but with a small change in detail such as the guilty party renamed to an enemy scapegoat. Now rethink what you said.

Conspiracy theories that parallel real conspiracies are the best way to stop people thinking about each view on its own merits. They conflate dumb q stuff with the legitimate similar thing and then refuse to engage intellectually. This is why the internet is so noisy. They KNOW that the Streisand effect will be counterproductive so instead they spam dark strawmen and noise until you just tune out because of the difficulty to process information.

Climate activists drowned out with astroturfed strawmanned groups such as extinction rebellion which de-legitimizes and generates hatred towards activists and allows the passing of totalitarian laws to prevent future protests etc.

Examples

  • Climate activists -> Extinction rebellion
  • Animal rights activists -> PETA
  • Anarchists -> Sovereign citizens

In the end you will hate all the legit groups because of the astroturfed false flag strawmen groups.

Dash11,

I think it’s far more simple that humans have a tendency to fractionalize everything they’re apart of than it is a projection global conspiracy.

Some animal rights activists believe humans can have beneficial, symbiotic relationships with animals, like working dogs/horses, free range chickens that are well cared for, stuff like that.

Some animal rights activists think the concept of a working dog/horse as abhorrent because animals can’t actually consent to that, the power dynamic makes it unethical, and utilizing the labor of an animal for personal gain is basically just slavery for a creature with less intelligence.

These two groups are closer to each other than they are to any right person that doesn’t care at all for animals, but are still so dynamically opposed that they simply couldn’t operate together because their end goals are dramatically different.

I’m a hardcore progressive. I will work with a capitalist democrat to get my goals met, but I wouldn’t associate with them if I had a better option.

Emanresu, (edited )

What you and I are saying can happen naturally as well as artificially. I’m mostly talking about how that regardless of if they are co-opting delegitimisation propaganda in origin or natural in origin, that the incorrect one gets amplified through common media in clearly suspicious and divisive ways. There certainly are a lot of differences in each group, some legit and some not. What if the different groups can have a correct subset and an incorrect subset? We are meant to discuss and reject the incorrect subset.

You know how conservatives tend to have this one cherry picked crazy example of us sometimes? Those always feel like propaganda campaigns and if you trace and investigate them more you can see they have questionable roots. An example would be the /r/antiwork mod that interviewed on television. notice how he was the worst possible example of us and went on tv after everyone said that it was a lose/lose scenario, that if they air it, you lost, and if you win they wont air it therefor you still lose.

Why does every group have a very heavily advertised and mysteriously promoted subset that betrays the movement in effect but looks valid superficially? I’ve seen a hundred times more about sovereign citizens than I’ve seen about actual anarchists talking about ideals.

I’m a hardcore progressive. I will work with a capitalist democrat to get my goals met, but I wouldn’t associate with them if I had a better option.

This hurts :( My whole life feels dishonest because I cant find the right people to associate with in real life. I feel your pain.

MBM,

astroturfed strawmanned groups such as extinction rebellion

What’s wrong with XR?

Emanresu,

I would have explained in more detail before but its hard to write a small book each reply haha. I’m glad you asked. So with XR there are a ton of things I can say but I’ll probably ramble, so my apologies.

XR popped up at a time when revolutionary energies especially around the idea of climate apocalype type emergencies were at a local high. They openly stated in their website or whatevs that they allow police and landlords which if you are in the know, you know. Landlords and police are some of the most primary enablers of the climate apocalypse and capitalistic evils. Then there’s their method of making change, which if you watch mass media, shows that they glue their unshaved armpits to the road or paintings, in the most “hate me, hate us” type of way possible. Effective climate activism doesn’t come in the form of “hate us” activism, it comes in the form of making leaflets and dropping them in a thousand mailboxes, making community groups to discuss and spread truth about our govts complicity and support of negative and increasing changes that are damming us etc etc. I could list a lot more… ugh :(

Each step of XRs path helped them to pass law after law to reduce our legal rights to protest while also making the general population hate protest+climate activists. Imagine getting blocked from getting to work by what the idiot box calls hippies. You’d slowly hate your heroes. Unfortunately lots of unthinkers fell into the XR bandwagon, even myself to some degree before i realised they allowed cops and had expensive non representing their base(humans) matching signs and uniforms. Easiest way to spot astroturfed groups is money spent on media like signs and uniforms. Any legit group will be censored to hell and will struggle to even have a website up.

Sorry for the mess.

Piers,

People who aren’t going to do anything either way like to blame XR’s protests for their own inaction.

Emanresu,

I’ve thought long and hard about why we fail to make change and I’ve thought about whats best and most reasonable within my own personality, skills and weaknesses. For me, I need to refine my views and then spread awareness, while also reducing our wasted efforts because of false consciousness. Do you want to suddenly become aware that you wasted years of your life to a false idea or would you rather some annoying rando accuse you of having in a false idea, then think about it honestly and reject the false idea years earlier?

As an example. Lots of people fell victim to what you suggest… nazi philosophy was painted as “we have the cure! just blindly follow our legit seeming propaganda” and then people acted instead of thinking… you know what happened after. People like me were trying to deprogram nazis but then we had to run or got holocausted. Also, do you notice how National socialism has a strange… misdirection that doesn’t line up with its stated name? MEGAHINT HINT. also tankies cough cough

What do you think is wrong with conservatives? They work hard for the values they haven’t investigated

You are absolutely right about us needing to take action, i just worry the average person will be super counterproductive with all the noise intended to misguide us.

Varixable,

Well said, thanks for doing the good work of pointing this out.

See other “grassroots” movements such as the Tea Party, Moms for Liberty, TPUSA, etc for the other side of this. These groups have clear and documented funding from billionaire interest groups and conveniently allow corporate media to conflate such far right groups with progressive movements as the same level of extremism.

hazeebabee,

This is such a good way to word this kind of phenominon. Conspiracies as distraction.

Its also funny, because its a conspiracy about conspiracies lol

assembly,

Doesn’t sound like retaliation to me, it sounds like their scheduled web crawlers are finding that content they used to index is now no longer viewable and this removed from search results. Pretty standard. My guess is that there were 400 million URLs listed and as the crawler uncovers that they are no longer available, that number will keep dropping to reflect only content publicly viewable. If only 500 URLs are now publicly viewable (without logins) then that’s what they will index. Google isn’t a search engine for private companies (unless you pay for the service) they are a public search engine so they make an effort to ensure that only public information is indexed. Some folk game the system (like the old expertsexchange.com) but sooner or later google drops the hammer.

xapr,

This was my thought too. Their crawler is marking links unreachable as it re-crawls them.

Hypx,
Hypx avatar

For one thing, this is sad because even more of the Internet is no longer reachable. The Internet shrinks, and will continue to get smaller as enshittification continues.

But on the other hand, this is really starting to look like the death knell of Twitter. It's quickly becoming extremely inconvenient to see any tweets on Twitter now.

Dagnet,

Was already pretty shit with embeds, now it's just shit all around

DevCat,
@DevCat@lemmy.world avatar

I think it’s more along the lines of:

Musk: You can’t see tweets unless you’re logged in.

Google: Challenge accepted.

blivet,
blivet avatar

Fine by me. I never saw any value in it, even well before Musk took over. The character limit is guaranteed to eliminate any nuance, and the interface makes it incredibly difficult to follow what discussion there is.

4am,
@4am@lemmy.world avatar

I think originally when Twitter was created, the idea was that it would also be accessible via SMS and so the limit was imposed in order to allow a a tweet to fit into one SMS message.

We’ve had Twitter since SMS cost per-message on most plans.

70ms,

It was great for following breaking news and not much else.

Nighed,
@Nighed@sffa.community avatar

It worked quite well as an internet notice board where everyone could post important information to be shared/linked to.

Now whenever that is tried I just get a login screen

grue,

For one thing, this is sad because even more of the Internet is no longer reachable. The Internet shrinks, and will continue to get smaller as enshittification continues.

This was only a problem because of improper centralization in the first place. From that perspective, this is the Internet self-correcting a defect.

Hypx,
Hypx avatar

Yes, but it will suck in the meanwhile. People expect these links to last. But instead a huge amount of content will no longer be reachable.

Candelestine,

Ah, that’s gonna sting. Google is still most people’s gateway to finding stuff.

toototabon,
@toototabon@lemmy.ml avatar

What would be a good search engine alternative?

Menel,

Google is fine.

Duckduckgo if you want an alt.

Candelestine,

I don’t know, I’m one of the google-using lemmings. Somebody else can prob answer though.

Xylight,

a part of me wants this to get worse so that people finally realize elon is insane once and for all

Raymend,

Queue the person on the forums telling you that it’s your fault and not the search engine because somehow you’re doing it wrong.

CosmicCleric,
@CosmicCleric@lemmy.world avatar

“person”

Knusper,

This morning, I needed to use image search for a bit and basically 4/5 links leading to Twitter wouldn't load for various reasons. That was not on Google, but I imagine, they have (had) similar problems.

Well, and for normal search, Twitter results are completely worthless to me, as I don't have an account. So, at this rate, no results from Twitter would be the optimum.

dr_doomscroller,

shirley this has nothing to do with the massive outstanding bill twitter owes to google cloud

Juris_LLM,

It could be something like that. And stop calling me Shirley.

ComplexLotus,

is there a human behind such decisions or is it just an automated algorithm?

Knusper,

Well, at the very least, there's humans constantly tweaking that algorithm, whether it's for fine-tuning search results or just making SEO less useful.

raunz,
@raunz@mander.xyz avatar

Can I please get this guy’s face off my front page? ._.

jtk,
@jtk@lemmy.sdf.org avatar

People with power shouldn’t be allowed any control over platforms that give power to “the people”. I believe this is all intentional. If it was just Twitter, or just Reddit, or just 1 TV network, I wouldn’t think that but they’re sabotaging all the mainstream platforms at once and making it incredibly obvious. They’re trying to collapse our means of communication ahead of 2024.

mayo,
@mayo@lemmy.world avatar

There’s no way to prove or disprove this idea

jtk,
@jtk@lemmy.sdf.org avatar

Is that a Jimmy Hoffa quote? It’s not even true. If recordings popped up of them saying the quite part out loud, wouldn’t that be proof? There’s no hard evidence for a lot of ideas that are clearly true and should influence peoples decisions going forward. If we didn’t do that, we’d all be dead at the hands of people that think that line absolves them from any accountability from anyone. Terrible people aren’t dumb, they know what they shouldn’t say out loud, and they know what to say when their actions expose the truth, doesn’t mean we all have to keep them in our lives until they’re proven shitty in a court of law, that’s how domestic murder victims get made.

mayo,

I don’t know who that is, but that idea comes from creating testable hypothesis.

traveler01,

Some years ago most people would say this is positive. Mostly due to the fact that now someone trying to check what you’ve been saying on Twitter will have a harder time doing that. (Will need to search you actually on Twitter instead of just going to Google).

Also, the Twitter view limits it’s just to prevent scraping by third parties. Saves money to Twitter but also ultimately makes life harder on companies who are trying to feed information from Twitter to their AIs. The Twitter Blue subscription it’s a good source of revenue for Twitter as well helps them filter out the bad users. Some years ago some people would also find that a good idea. Who remembers the phrase “If it’s free YOU’RE THE PRODUCT”, well now it isn’t completely free right?

One point everyone forgets about is that, Musk bought Twitter as is. He made the company private and suddenly the company started losing money like hell? No. Company before he buying it wasn’t sustainable at all hence he needed to fire most of its workforce for it to actually start being sustainable. Twitter as a company was employing a lot of useless people and was burning investor money every month. When investor money stopped going in (Twitter going private) suddenly a liquidity problem appears.

Also don’t even get me started on the fact that when Musk took over suddenly many of the issues plaguing Twitter were fixed. For example, Twitter had a bot problem, every post about crypto was plagued with bots trying to get you to invest in their crap. Musk fixed that only in a few weeks and removed most bots from the social network. Why? Well, he doesn’t need the user base to look bigger to investors.

irkli,

And this is interesting…
mastodon.social/@rodhilton/110657916419002616

"rodhilton Rod Hilton @rodhilton I have some insider knowledge here that I wanted to share.

This is not happening because Google scrapes Twitter and is now unable to. Google has been a paying customer (with a special negotiated rate) of the Firehose API for nearly a decade. Presumably, that deal was still in effect, barring API rate changes having an impact.

So this decision is solely because the results can no longer be viewed by non-logged-in users.

@TomWellborn

obinice,
@obinice@lemmy.world avatar

Yeah, if the content is walled off from the public, there’s not much point indexing it

It’s a shame it’s come to this, but there are literal crazy people at the helm over at Twitter…

widowhanzo,

To be fair I have never found any useful information on Twitter from Google search results.

Zithero,

I’m convinced that Elon is intentionally killing the platform.

Alivrah,

He ain’t that smart

stevedidWHAT,
@stevedidWHAT@lemmy.world avatar

Would that fit with his own head cannon though?

Elon has been a destroyer behind closed doors it’s sounds like, tough to say if it was just due to how pompous and narcissistic he is or if it was deliberate retaliation for being a whiny little spoiled brat.

MimicJar,

So this decision is solely because the results can no longer be viewed by non-logged-in users.

Glad to see (semi) confirmation of this. It’s the same reason paywall news sites are magically not paywalled (or less paywalled) when coming from a Google search. If you’re showing Google something different than what you’re showing users, Google is going to remove or down rank your results.

What makes this more “news-worthy” is that Google and Twitter have had a great relationship for many years and Twitter is typically among the top results (for some topics). Obviously Musk has been destroying that relationship over the past year.

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