An Israeli software company that employs 500 staff in Dublin encouraged its employees to create content supporting “Israel’s narrative” in the country’s conflict with Hamas militants in Gaza, leaked internal messages show.
One message in an internal company discussion, set up by a manager in the days after the Hamas attack in southern Israel, encouraged employees to “show Westernity” in social media posts backing Israel, as “unlike the Gazans, we look and live like Europeans or Americans”, it said.
The post advised employees to avoid focusing on numbers when discussing attacks on Israelis, as “the number of deaths and bombings in Gaza will be significantly higher”.
Employees were told that Israel’s bombing of Gaza was resulting in “difficult pictures” of injured Gazans circulating.
“This is the time to share difficult personal stories from the terrible [Hamas] massacre. It creates a feeling that it is happening at the same time,” the internal post said.
A message from another Wix employee sought help on a project building “a dynamic database on a website of all the companies that have come out against Israel”.
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