Surveillance/targeted advertising is essentially a digital poltergeist - invisible, useless, destructive, unpredictable and inexplicable.
Is there something that a surveillance advertising is that a poltergeist is not?
Forget F1: the only car race that matters now is the race to turn your car into a digital extraction machine, a high-speed inkjet printer on wheels, stealing your private data as it picks your pocket. Your car's digital infrastructure is a costly, dangerous nightmare - but for automakers in pursuit of postcapitalist utopia, it's a dream they can't give up on.
There's plenty else WEI can do (it would make detecting #AdFraud much easier), but for every legitimate use, there are a hundred ways this could be abused. It's a technology purpose-built to allow rent extraction by stripping us of our right to #TechnologicalSelfDetermination.