Here Justine Bateman’s thread lays out a case for why AI in entertainment must be addressed now, protections created or writers, actors and directors may not have a profession or career at all very soon. Writers Guild (WGA), SAG-AFTRA and the Directors Guild of America (DGA) are fighting for our professions to exist at all.
Screenshot of tweets by @JustineBateman • 2h Your digital image can be triple and quadruple booked, so that bodes well for a 10 percenter. 4/ 2. Films customized for a viewer, based on their viewing history, which has been collected for many years. Actors will have the option to have their image "bought out" to be used in anything at all. 5/ 3. Films "ordered up" by the viewer. For example, " want a film about a panda and a unicorn who save the world in a rocket ship. And put Bill Murray in it." 6/ 4. Viewers getting digitally scanned themselves, and paying extra to have themselves inserted in these custom films. 7/
Screenshot of tweets by @JustineBateman 5. Licensing deals made with studios so that viewers can order up older films like STAR WARS and put their face on Luke Skywalker's body and their ex-wife's face on Darth Vader's body, etc. 8/ 6. Training an Al program on an older hits TV series, and creating an additional season. FAMILY TIES, for example, has 167 episodes. An Al program could easily be trained on this, and create an eighth season. We only shot seven. 9/ Al has to be addressed now or never. I believe this is the last time any labor action will be effective in our business. If we don't make strong rules now, they simply won't notice if we strike in three years, because at that point they won't need us. 10/end Addendum: Actors, you must have iron-clad protection against the Al use of your image and voice in the SAG MBA or your profession is finished. Demand it from @sagaftra and do not accept any AMPTP proposal that does not have it.