Why the chicken? What began as a joke inspired by the commonality between the words “coop” and “co-op” turned into a serious discussion about chickens. The organizers were animated by the idea of a visual mascot representing the diversity, range, and quirkiness of artisans. Read the story behind our branding: https://blog.artisans.coop/blog/the-story-behind-our-branding-and-chickens/