It literally wasn't. He paid way more than what the stock was worth. (Hence why he desperately tried to get out of it, and why the board desperately tried to make sure he had to go through with it.)
I think that Walmart employee that was murdered by and anti-mask but really opened people's eyes to how real domestic terrorism is in the US to these companies. Whether they're doing this because they want to protect their employees or want to stop backlash against them is still up for debate, but either way it's clear that terrorism works.