wahming

Blamemeta, 10 months ago

You have to be crazy to crack denuvo, and Empress fits the bill

unhedged, 10 months ago

This is very interesting. Some clever people are playing with the system:

We already have a kitchen and staff available. We can attract some higher price range customers (and higher profit margin) if we give more meat and prettier boxes, and use a different business name that is not related to our mid-price business.

Where it gets insidious is when a single shop use multi terminals, spamming the marketplace. Customer don’t realise that the vast choice they see on the platform are actually them getting more of the same, and platform owners don’t mind because it makes their platform look thriving.

I think that’s actually quite common. Not only on food delivery etc, but also in consumer goods. Like, a standard factory that churns out peanut butter. The one with a certain brand label sells for RM 15 per jar but the one with a supermarket brand label sells for RM 9 per jar.

Even iPhone is also doing similar things to maximise profit. Back when things were simpler, they only sold iPhone n (instead of standard, pro, promax, mini etc) and the only variation available was the internal memory size. Memory size is literally a tiny memory chip that don’t cost much, but they can sell the bigger memory iPhone at a HIGH price to maximise profit from people who’s ok with spending, and sell smaller memory iPhone at a lower price so that they don’t lose the people who cannot afford to spend tons.

Airline tickets are also a good example of market segmentation. If you sell one price, you can’t earn extra from the spendy people and you can’t sell to the poor people. So you make many different tickets with slightly different advantages, and now the spendy people can buy the expensive tickets, and the poor folk can buy the cheap no-changes and no-refunds kind of tickets.

All the above examples (peanut butter, iPhone, air tickets) are quite normal example of market segmentation that sometimes appear in text books.

You can see that in other areas too. Same Toyota Vios with hugely different price, the difference being add ons that don’t cost that much (bigger wheels, side skirt, painted door handles, reverse camera)