@jsrailton I’d have preferred a larger fine given the conduct occurred over the course of more than 5 years, but I can understand why the FTC didn’t throw the book.
BetterHelp agreed to two decades of compliance restrictions and monitoring, which will either prevent reoccurrence or create indisputable liability for breaching it. The agreement is likely to be used as a baseline for other market participants without needing to pass new regulations, which is extremely valuable.
@jsrailton Hopefully the start of that will be all the YouTube channels refusing sponsorship. Remember the kerfuffle with Established Titles? Since then I’ve not seen a single sponsor from them, and hopefully something similar will happen with Better Help.
It might not put them under but hopefully it will put a dent in their bottom line and make them think twice before doing something like this again.
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