Is it necessary and useful for scientists to say "mnemonic" to refer to "memory" and "affect" to talk about "emotion"?
In other words, given that everyone understand emotion and mood and no one really understands what "affect" is until you are really deep into things, why is the term affect useful and important at all? And should we reserve it for deep dives (as opposed to public facing websites and such)? And does anyone call themselves an "emotion researcher?" or a "mood researcher?"
