AlexJimenez, 1 month ago #Marketing leaders are realizing gains from #AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs. https://sloanreview.mit.edu/article/when-ai-investments-pay-off-in-marketing/?utm_source=flipboard&utm_content=MITSMR%2Fmagazine%2FAll+Articles #DigitalMarketing #DigitalTransformation
#Marketing leaders are realizing gains from #AI in three key areas, new research shows: increasing sales productivity, increasing customer satisfaction, and reducing marketing overhead costs.
https://sloanreview.mit.edu/article/when-ai-investments-pay-off-in-marketing/?utm_source=flipboard&utm_content=MITSMR%2Fmagazine%2FAll+Articles
#DigitalMarketing #DigitalTransformation
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