Any of my mutuals know about starting/running a newsletter and would be willing to help me out a little bit? LMK. Or give me a #boost, maybe a kindly stranger will see it and reach out.
@AlgoCompSynth centralizing the audience for the music intro/reaction pieces I write on here/elsewhere every month. Basically a music discovery newsletter with bonus music-related content.
@RevXenoFact centralize the audience for the short reaction/review pieces I write every month about new indie music. Be a home for actual music writing I do. Monetize it to whatever degree it can be.
I write about indie bands here, was thinking I'd launch a weekly newsletter focused on doing the little reaction/hype pieces I do for new music here and other social media, with additional "bonus" content about music each week. Looking for input/advice about what software to look at/avoid, how to get going, pitfalls to avoid, etc.
How are you capturing leads? Are they coming from a website or are you just tossing out a link on social media? Either one is valid, but you want integration from the start if possible.
Are you looking to monetize?
Are you looking for open source/free options or do you want to pay?
Are you a WordPress person?
Substack and Email Octopus are both excellent free starter options. Email Octopus does more integration. 1/
@etherdiver
AVOID - Mailchimp or Mailerlite if at all possible. Mailchimp is owned by Intuit now = big data grab Mailerlite is just a PITA.
Otherwise, I am a HUGE proponent of newsletters. Own your own audience!
I use Sendy (paid, but self-hosted) for now, but am hoping to switch to Mautic which looks to be an open source version of Active Campaign. (bells & whistles, I think!)
@libramoon I write about indie bands here, was thinking I'd launch a weekly newsletter focused on doing the little reaction/hype pieces I do for new music here and other social media, with additional "bonus" content about music each week.
@tailsy suggestions about what software/management tools to use, mostly. Just help getting it off the ground. I am decent at the marketing aspects, I can write like a MFer, but the technical aspects and selecting the "right" package off the bat (without making 5 wrong decisions first LOL) are a little intimidating.
@etherdiver Okay, that makes sense. Are you looking for a software-as-service solution for mailing lists to handle subscriptions? What kinds of things are “needs” and “wants” for you when it comes to tooling?
My intention is to launch a weekly newsletter focused on doing the little reaction/hype pieces I do for new music here and other social media, with additional "bonus" content about music each week. Was thinking I'd do a free version that goes out Fridays, and a paid version which goes out Wednesdays (and, once a month or so, has some "paid bonus" content that isn't available elsewhere as a thank you to paying supporters.)
@tailsy So ability to maintain two "tiers" of the letter, including the ability to inject some extra stuff into the "paid" tier. Access to the email lists to compare them to various things, I suppose. Uhhh... probably a bunch of other stuff I don;t know about now...
@etherdiver Have you seen Jamie’s List? That is a music production newsletter that’s hosted on Substack; you might want to check Substack out first to see if it meets your needs?
@tailsy Substack is owned by a POS Nazi adjacent dirtbag. I'd prefer to avoid it, but if it is head and shoulders above everything else, I'd consider it I suppose.
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