I actively use four Twitter-like platforms, God help me, and while engagement can be stochastic and inconsistent, I've found as a general trend that link posts to actual journalism perform much better on some than others. Here's how I'd rank the four in terms of engagement per follower, specifically with link posts, from most to least:
That’s interesting. My experience has been slightly different
Twitter
Bluesky
[big gap]
Mastodon
[huge gap]
Threads
I think I’m going to give up on threads entirely, as it just doesn’t seem worth it there. I think that Mastodon response might be hampered by the server I’m on.
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