The messaging on your “Do Not Sell My Info” footer link is a bit confusing. ^_^
This paragraph (2nd paragraph) suggests turning it “off”:
> You may opt-out of the sale of your personal information by toggling the button below off (green is on, grey is off).
While this paragraph (5th paragraph) suggests turning it “on”:
> Do not sell or share my personal information / opt out of targeted advertising (If you select On you are asking us not to sell or share your personal information and opting out of targeted advertising)
I'm not sure if it should be “on” or “off”. ^_~
If I may suggest, you can remove the second paragraph, as it is also explained in the 5th paragraph.
Then the 5th paragraph can be reworded to something like:
> Turn on the “do not sell or share my personal information” option. If this option is enabled (green “on”), we will not sell or share your personal information and you are opting-out from targeted advertising. (Default is: off.)
I used “turn on” since it's simpler (more understandable to a wider audience; than using words like “enable”/“disable” and “toggling”; also the button is labelled “Off/On”.
Since the default is “Off”, it's more appropriate to “Turn it ‘on’”.
If, by any chance, the 2nd paragraph is needed according to your legal team, may I suggest something like:
> You may choose to not allow the sale of your personal information by turning “On” the button below (“On” is color green; “Off” is grey).
Also simpler for a wider audience. Especially in countries where English is not a major part of their curriculum.
