I just had Irik (aka Azalin, sorta) refer to Strahd von Zarovich as a "brooding egomaniac" after previously making fun of the depiction of him on a coin for having a glower and calling him "miserable bastard."
It's well known by my players that I love clowning on Strahd but I'm trying to hint that his dislike is a little more personal. And indeed the fact that Strahd and Azalin hate each other is one of the better established parts of both of their characters.
