There's people arguing that the Apple Crush! ad is "neat" and "fun".
It's literally showing the wanton destruction of things we love and make us human. Including shots that makes you identify with the things as a viewer.
I don't understand what's wrong with people. Do they not have emotions?
@thomasfuchs Controversial opinion here from me? I didn’t really hate it that much myself, but I can understand that it rubbed people the wrong way. Especially in light of anxiety about AI replacing artistic human expression. But I do feel that there is a bit of an overreaction. It’s a tech company trying to sell their product. If you don’t like it don’t buy it. Not everything in the world has to be made controversial.
@rjschutten customers need to trust companies to buy their products and this ad has been blatantly mocking Apple’s most important core customers and eroded goodwill built up over decades
@thomasfuchs Fair enough. Apple clearly misjudged the response to the ad, which is a problem if you’re trying to sell your products. But they also apologized, which is rare in today’s world of doubling down on your mistakes.
“When I first saw the ad during the keynote, I didn’t think twice about it. It didn’t strike me as particularly clever, but I didn’t suspect for even a second that it might prove even slighty controversial.”
@thomasfuchs I experienced it as an overly simplistic compression metaphor, so didn't initially experience it as "replace things people love with a soulless slab of magical sand" in the same way others did.
But it is very weird that people are challenging the validity of the perspective of folks who hated it.
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