@daringfireball I don’t disagree they are Pepsi here, but, I wonder if they want to be Pepsi?? Even just repeatedly banging the drum of “we’re the biggest rival to a top-2 most valuable company in the world” is weirdly an okay strategy, I think?
@benny No question about it. That's what makes them Pepsi. The whole company is based around the idea of being a #2 that copies whoever is #1. When BlackBerry was #1 Samsung sold ripoffs named BlackJacks, copying everything right down to the CamelCase “Black___" name.
@daringfireball Impressive turnaround, time wise, and yet a very cheap shot from Samsung.
Also, completely off brand: Samsung doesn't stand for creativity at all. Apple does and that's the problem. Samsung, often perceived as an Apple copy cat, also, likely, had to smash up a guitar for the ad.
@daringfireball this is a case of Pepsi-ing…but also of anti-Napoleoning: interfering with the enemy when he is destroying himself.
Everyone jumped on this misstep precisely because Apple are generally not assholes (to customers; to creatives) like every other tech company. And here is Samsung jumping on that moment with “remember us??!”
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