There are a lot of companies and ideas competing for space on the post-Twitter internet, and Jay makes a convincing argument that decentralization — the idea that you should be able to take your username and following to different servers as you wish — is the future. It’s a powerful concept that’s been kicking around for a long time, but now it feels closer to reality than ever before. You’ve heard us talk about it a lot on Decoder: the core idea is that no single company — or individual billionaire — can amass too much power and control over our social networks and the conversations that happen on them.
There are quite some reasons that leave me very cautious about Bluesky, one being for sure the fact there's one commercial entity currently backing this service / protocol, especially one that has risen from the same ecosystem that caused a lot of the trouble we do experience with current social media platforms. But, I've then and now been at odds with ActivityPub as a protocol, which gets worse the more I dig into it, and from that perspective, it seems the AT crowd gets a lot of things right, considered a lot of things that don't just seem obvious at least in the 2010s but actually surprising to see them missing from ActivityPub, a spec that has been established at roughly the same time: Full account portability (the idea of comparing personal data, conversations, comments, posts, ... to a github repository which "of course" you want to easily be able to take, backup, move around, ... seems both stunning and painfully trivial), support of custom domains for users (which Tumblr has already been supporting for years now), distributed curation and moderation (because most obviously community structures will be different to server or domain structures and not necessarily live on one instance exclusively) - in a way I really do hope they "show don't tell" by submitting that protocol to some standardization body anytime soon. Maybe this, too, could provide a good option for the "open" fediverse to counter the problems that might arise the very moment platforms like Meta / Threads fully embrace ActivityPub. (I also found it rather interesting to listen to what she had to say about why Meta might be more into ActivityPub than AT - being "server-centric" rather than "user-centric" - but that might just be a loose end of things.)