#Surveillance#Privacy#LiveRamp#AdTech: "LiveRamp is aware that its system raises important ethical questions about privacy and control. On its Web site, it states that “Data Ethics Isn’t Something We Do. It’s Part of Who We Are.” It offers a number of privacy tools, including the ability to opt out of the LiveRamp system. The Opt Out page includes the following comment: “if you opt out… the ads you see will generally not be tied to any multi-site behavioral data, and are more likely to be “contextual” based simply on the website you are viewing.”
In other words, even without the huge and complex RampID system, sites would still be able to sell ads and make money. Moreover, visitors to those sites would see useful ads based on what they are viewing, not on huge databases that track everything they do online, and that try to second-guess what people’s deepest desires might be. Seven years after we first reported on the scale of surveillance advertising, isn’t it time to move on to a better system based on contextual ads?" https://www.privateinternetaccess.com/blog/global-identity-system-tracks-you/