The question is, does Reddit ownership believe the money is in LLM training data or not. We've seen tech leadership jump on all kinds of bandwagons in the last few years, none of which have panned out. I don't think LLMs will, either, but every time one of these things gains some limelight, someone with an established tech company seems to believe they're about to make a lot of money.
And in this case, they actually might. Just not off of the tech, but off of an IPO where they centre the tech as the opportunity for new investors.
But I have no idea if they're smart enough to see the scam and run the play, or if they're true believers or not.