frank,
@frank@seo.chat avatar

Just found something interesting on a Bing SERP: they were not only showing individual images as usual, but were combining several images in one frame.

In the close-up image you can see current products as well as their predecessors. Meaning: these older images are not at all displayed on the website.

My guess is that the Bing algorithm groups images together, which have something in common - as long as they are to be found on that webserver.

Close-up of the 5th search result from the Bing image SERP for "kuhbonbon". The big image is showing an older version of a bag of vegan caramels from the brand "Kuhbonbon". To the right of the bigger image are three smaller images with an older version of the wrapper as well as the new bag and the new wrapper.

simoncox,
@simoncox@seocommunity.social avatar

@frank

My guess is the old image is still on the server but not linked in the page anymore having been replaced by the new product image.

See this a lot (not like you have found) with out of date PDFs.

Might mean people have to curate ALL their content better!

frank,
@frank@seo.chat avatar

@simoncox Yes, I agree.

Thinking from an SEO perspective one would assume that images present on a website should clearly rank much higher than anything which is (from oversight) left on a server.

Possibly it is a good idea to have something like a regular spring cleaning of webservers. Just get rid of all the outdated info, images and documents to make sure that the important stuff is getting the eyeballs.

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