In fairness to Apple that is good design. Computers including phones should be intuitive and easy to use, but also accessible to more experienced users.
The keeping up with Jones stuff with apple though is really bad. Like kids going off the university getting premium Mac books when they could save money and get a generic windows lap top. Or the seemingly ubiquitous purchase of earpods - an expensive way to purchase earphones when there are so many cheaper alternatives, not least the dirt cheap 3.5mm wired earphones that phone manufacturers are trying to obliterate.