I'd say offer it to the lower end, particularly ebikes that are near/cheaper than $1K but offer more value than is typical (for instance, I bought one that has gears+is only 45 pounds+has a decent range on sale for $720, though it is only 250w). And don't lock it behind tax. Hopefully that'd allow more people to afford an ebike while avoiding raised prices or race-to-the-bottom
Either that, or take the opposite approach: free bike parts/upgrades. There are lots of nice-to-haves missing from my ebike (even from spare parts and self-install at least for basic stuff) that I either don't feel like paying extra for or the hassle outweighs the need.
Such as:
a mirror
rear rack
integrated rear light
whatever would increase battery meter accuracy (display? controller? or added watt meter)
ignition
lock
The electrical ones would require service though (aside from maybe rear light if it could just plug in). Also I'd say a bell, but I did buy one at the local bike shop (though that was 11 miles of riding to get there).
Maybe something like tune-up vouchers or something, but I know with the rising popularity of ebikes shops are probably already swamped as-is.
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