No. It is shifting blame to the customer. This works in the company‘s favor. By now this is a really old trick and it still works.
Yes, psychology is used in voting ads but you also have existing games that already have people hooked to a series. Hype is much more powerful than it is in gaming.
Also, the vast majority of buyers is kids and their overworked parents who have zero time to also be highly informes about the newest schemes of gaming companies.