I get not being a fan but no toggle switch. But in this case it literally isn’t “enshittification”. Is it anti choice? Yes. Is it enshittification? No. Enshittification does not just mean “thing I don’t like”.
Here is a quote that describes what enshittification is:
Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market”, where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.