Apple’s success came from Microsoft’s negligence. Too many people had Windows XP computers at home wrecked with toolbars and spyware and garbage.
And people gladly left for a walled garden platform that locked down everything and didn’t require them to administer their own systems.
The biggest success in the Linux world has been Chromebooks and Android, where Google administers the system for the user.
Most people don’t choose linux because they can’t administer their own system. A system that lets them administer however they want has no appeal to them. They instinctively know they can’t handle that responsibility. They need their hands held.