But also…the conversational and personal format of #bingchat, in contrast to the rather impersonal nature of traditional search results, lulls users and gets them to let their guard down.
I am not blaming the users here, I am totally blaming #Microsoft for 1) tricking people and 2) not checking what anyone puts on its ad delivery platform as long as they fork over money, like anyone else who runs an ad delivery platform.