At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Well considering BMW and Mercedes were once war manufacturers for the OG Nazis and are now breaking into the EV market…I’d say it wouldn’t be too much of a stretch of the imagination.
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
And there’s literally an entire black market of veterinarians recommending a very specific antiviral to cat parents unfortunate enough to have their cats be among the 1% of the global cat population whose mutation of feline enteric coronavirus (FECV) to feline coronavirus (FCoV) brings about Feline infectious peritonitis (FIP), and that specific life-saving treatment is behind Gilead Sciences’ refusal to release their patent to veterinary use…
It doesn’t look as good as you would think. The spacing between the lines in the “X” logo aren’t evenly distributed, which means the added lines aren’t spaced properly either.
Take my word on it, the end result looks more like a dancing cactus than a specific symbol used during World War II.
The only surefire way for these company to control what their content appears next to is to rely on themselves. I expect them to start experimenting with the Fediverse, especially Mastodon, soon.
… Shitposting on Lemmy is still superior for organic marketing though, especially for movies.
Yes but not enough people will boycott everything that supports things they are against. A lot of people will have a brand that they say “yeah but I really like them”
And all corporations are evil, it’s not really a surprise
Sure. But I find it strange that people act like those evil fucks are a faceless building and not individuals you can point to and say, “Hey, no, it’s that guy, he enslaved those kids.”
How about a disclaimer for companies like people have when they play online. “Statements and opinions made by users do not reflect those of X” ESRB for ad companies to get it.
Because it’s annoying when a lot of good shit goes to dog shit when ad companies get involved with the creative side of things. Just have it in the contract up front if it’s not already and they can agree to be on the platform all in or all out.
Something like that is already in law as a kind of default. Companies are not responsible for the content posted by their users on the basis that no entity could possibly police that much content, with two exceptions:
-Content must be removed if it is illegal and has been specifically pointed out by appropriate authorities for removal.
-If an organisation willingly polices their own content in any way then they also take on responsibility for it.
Add comment