"Hours later, Linda Yaccarino, X’s chief executive, tried to mitigate the damage. In a post on X, she shifted attention to Mr. Musk’s apology for associating himself with antisemitism and appealed to advertisers to return.
“X is enabling an information independence that is uncomfortable for some people,” Ms. Yaccarino wrote. “X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and here to welcome you.”
It’s called information independence y’all, look it up. Kinda like alternative facts but better.
Honestly at this point it’s ok. Because the worse it gets the quicker people will abandon it. Advertisers leaving means famous people won’t be able to monetize the website optimally and they’ll start looking for alternatives as well. It will just take the right start up with leadership that isn’t a massive dick head to see sometime knock out the titan. I honestly can’t wait.
This woman must have some clause in her contract that says she loses some big cash bonus if she quits too soon. Why would any sane person with a reputation that is quickly eroding choose to stay?
IMO this has less to do with Musk, or any moral consequences and more to do that most of Twitter’s traffic has always been bot activity, and companies are waking up to the fact that they have been paying to serve their ads to bots.
I foresee facebook and reddit falling to the same fortune.
It’s no extortion, it’s not blackmail, it’s abandonment. What took these companies so long? I’ll never understand how calling out the rescue diver for going to Thailand wasn’t the end of Elon.
Musk wasn’t ever going to go through with it. He was hoping Zuckerberg would decline and then he’d look like the big tough guy, but it fell apart when Suck called his bluff so now he just looks (even more) foolish.
I am really curious to know what sort of ROI these companies are getting on Twitter ads. How much did they spend, say 30/60/90 days prior, and how much drop in traffic/revenue in the following 30/60/90 days. Is there any way to find this kind of data?
They aren’t seeing the money they spend on Twitter back in most cases. Twitter as an ad platform is honestly terrible. There is very little targeting and even less control over what ads and content you don’t want to be posted alongside. Facebook is terrible and evil and very no good bad but as someone who has used FB as an advertising platform, it is light-year beyond what you get out of Twitter. You can target your advertisements so specifically that you could effectively pin point a single user with the demographics settings alone. You want to advertise only to Russian grandmothers who live on farms in Michigan and play pickleball on the weekends? Facebook will get you there. On Twitter, you get next to no click through because the ads are annoying and irrelevant to the user. On Facebook, the clicks just come rolling in because users see things that they would have been interested in anyways.
The thing everyone is missing in these headlines is why advertisers left in the first place. They aren’t leaving because there are horrible people on the platform and the CEO is a gobber with more money than sense. There are horrible people running these companies anyways. Anyone’s money is good to them. No, advertisers have left because Twitter refuses to improve in any meaningful way for the users or the advertisers. Why would I spend money on Twitter when that same money will get me 10x more clickthroughs and all of them by my target demographic on Facebook?
Do you know the comparable cost of ads on these platforms? Does a Facebook ad cost 10x as much as Twitter? Just curious why advertisers would choose to use Twitter in the first place if they don’t provide much value. Maybe companies just feel compelled to keep up with the Jonses, who are all putting ads there? Or is this a more recent based on how Twitter and Facebook are developing (or not) their ad platforms?
He’s trying to find a scapegoat to blame for destroying the company, and he seems to think he’s found it in the advertisers that are withdrawing their money.
I heard David Samson (former president of the Miami Marlins) suggest that he wants the advertisers to all bail so that he can entice his sycophants to boycott the companies who pulled their ad revenue.
He suggested that if you have the type of f-you money to waste that Musk does, then it’s simply an ego move. He’s not going to succeed with XTwitter so he might as well let it burn, and scorch as many people as he can in the hopes of getting petty revenge on those who crossed him.
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