One Wellington peanut butter company has gone where no Kiwi food company has gone before.
Last year, nut butter brand Fix & Fogg was approached by NASA with a request to create a space rocket-approved product.
After months of working with the space agency to find the perfect delivery and storage pouch, Fix and Fogg’s nut butter was launched into space on a recent six-month mission.
When I read the title, I thought this would be a publicity stunt. Amazing that they got to work with NASA like this, and it’s great publicity for them.
Yeah for sure! Hearing the story, I wonder if this happens all the time. It’s sounds like some new astronaut mentioned they will miss their morning spread and NASA just tells them no problem they will sort it. If the requirements are basically that you package in a tube then I can’t imagine many companies saying no to a little bit of awkward packaging in return for a massive publicity boost.
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