This is the case I try to make to people on the left who complain about corporate white washing, or whatever they want to call it. Mainstream corporations feel like it's advantageous to have their symbols out there in pride parades, environmentalist goals, anti-racism, and anti-sexism. Corporations are obligated at a certain level to follow the money, and they have read the signs and chosen to align themselves with these progressive causes. If nothing else, this is a good sign of where the country is headed.