As we edge closer to the #Google Analytics #GA4 switchover, I'm receiving more emails from our 3rd party site vendors with an interesting take. The basic message is this:
"UA is no longer going to work, we're not going to spend our time moving you over to GA4 ourselves because it's difficult. If you want to do it, you're on your own. Did we mention your existing data will be erased?"
Some have given alternatives or pointed to internally built analytic dashboards.
