clive,
@clive@saturation.social avatar

"The Cognitive Style of Subtitles"

Subtitles are becoming much more common these days -- on TV, in films, on livestreamed video conferencing, and in social media

It's damn interesting

Research finds that subtitling has really good effects on comprehension and recall

My essay on it: https://clivethompson.medium.com/the-cognitive-style-of-subtitles-f1e9d9f27dd0

A "friend" link in case you're not a Medium subscriber: https://clivethompson.medium.com/the-cognitive-style-of-subtitles-f1e9d9f27dd0?sk=583af74146da6cfdf387414f0d048ff0

chrisaraymond,

@clive It's a shame that in the mobile app, Medium doesn't display story subtitles.

clive,
@clive@saturation.social avatar

@chrisaraymond

Agreed!

I work hard on my subtitles, I think often their interplay with the headline really sells the piece -- if it can be seen

BramMeehan,
@BramMeehan@ohai.social avatar

@clive Last one hits on two real sticking points, why I will wait for Netlflix to dub:

  1. Need control over how big the type appears — which is generally just not big enough (shout out Paris Police 1900). TBF, my TV size would probably embarrass most Americans, but it should really be customizable

  2. Timing. Pace out that dialogue. If I can read to the end and know how a conversation goes before the characters, it’s just a bad experience.

crecente,
@crecente@games.ngo avatar

@clive

I'm American. I watch a lot of Scandinavian & Korean TV but turn on captions / subtitles for everything.

Thank you to Downton Abbey for helping me realize how much I was missing ... even if the language is English.

clive,
@clive@saturation.social avatar

@crecente

Right on!

carlmjohnson,

@clive My girlfriend's roommate in college was hearing impaired, which got me hooked on subtitles. Now I pretty much always have them on.

clive,
@clive@saturation.social avatar

@carlmjohnson

Right on

SandyO,

@clive

My 8 yo Grandson has watched YouTube with subtitles since he learned to read. He can speak the subtitle scroll, which means he reads about 200 wpm at 8 yo

Turn the subtitles on for your young learner!

clive,
@clive@saturation.social avatar

@SandyO

Super cool!

jason,
@jason@logoff.website avatar

@clive (now, despite lots of audio processing issues myself, and bad mixing sometimes to blame, do I always have them on? No… I find I’ll think about it sometimes and realize my eyes haven’t left the bottom of the screen in an hour. When it’s Fury Road or Blade Runner 2049 or 2001, I favor my ability to take in the whole frame, yes, over recall and comprehension. But I know I’m missing speech, probably)

clive,
@clive@saturation.social avatar

@jason

They definitely take up real estate on the screen! If a movie is comprehensible I leave 'em off ...

jason,
@jason@logoff.website avatar

@clive anime subtitles have opened my eyes to the possibilities of the format.

Series is an American comic book homage (My Hero Academia)? Make the subtitle font look like hand bubble lettering!

Character speaks in echoes (Hanami in Jujutsu Kaisen)? Put the subtitles in a flickering, mirrored-like presentation to get across the “talking backwards” vibe

Want to sing along to the catchy opening song? We’ll put the lyrics in Kanji AND Romaji and do the karaoke fill-in thing

djloehr,

@clive When our first child was born, we turned on the captions to be able to watch tv without waking him. But then we left them on--he's 21 now, we still have them on. He and his younger brother had huge vocabularies and could write letters and complex, complete sentences well before kindergarten--I think they associated the words on screen with what the people were saying. They saw what people were saying aloud and connected the two. It was fascinating to watch.

clive,
@clive@saturation.social avatar

@djloehr

Right on -- that's precisely the phenomenon those researchers have documented!

BatsInLavender,
@BatsInLavender@hcommons.social avatar

@clive When I'm watching an instructive video or lecture I many times will turn on captions for that reason. I find them incredibly helpful in gaining and retaining information.

clive,
@clive@saturation.social avatar

@BatsInLavender

Me too!

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