@LeftistLawyer I find it odd that media awareness with a goal of instilling resistance to marketing isn't a standard and required part of basic childhood education in a world so swamped with marketing in so many forms. Yet we don't even seem to have a language for such a concept, try googling such phrases as "education resistance to marketing" and you get 100% pages by the ad industry on how to overcome resistance - not strategies to instill and encourage it.